Our Cofounder in Forbes

It all begins with an idea.

Long before the Business Owner Society had a name, one of our cofounders was testing a simple idea in public: could a person build a real brand on Instagram without a large team or a big budget? The answer became a feature in Forbes, under the title Instafamous, how to use Instagram to build your brand as a blogger.

The piece walked through the habits that turn a feed into a following, and a following into a business. The lessons are the same ones we bring into the society every week: show up consistently, speak to a specific person, and treat your audience as a relationship rather than a metric.

Read the feature

The full article lives on Forbes, and you can read it at the link below. It ran through the Forbes Agency Council, a community of marketing leaders who share what works in the field.

Read it on Forbes

What that idea grew into

That early experiment became the foundation for everything the society does now. If you want the practical version, with a room of owners who will pressure test your brand and hold you accountable, come meet the community in BOS Club. If you are just getting started, the free group is the place to begin, and you can apply through the sign up page.

You can also follow the society on Instagram and Facebook.